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HOW HOW How We Do What We Do


On the wall beside our CEO’s desk you’ll find a quote from a man you’ve probably heard of, “Opportunities are often missed because they come dressed in overalls and look like work.” –Thomas Edison. While we both desire instant gratification, we hate to break it to you – the lone ranger is dead and there’s no silver bullet to success. But what we do have, are our three guiding principles: Position. Message. Process. It’s how we win.



The first pillar in our proven strategy for success is Position. It’s where it all begins. Understanding your current position in the market through the eyes of your consumer is the most important step in our process to recognize the disconnect between where you are and where you want to be. And just as important as where you currently stand in the market, is WHY you do what you do, why you're passionate about your business, and why you want to move forward. It’s this position that sets the baseline for each and every decision going forward.



Once we’re clear on your current position, and we mean CRYSTAL, it’s time to share your Message – the imperative second pillar. Your message is communicating to the world both WHAT you do and WHY you do it. This starts with establishing a consistent brand through strong design, and lives on throughout everything you put out into the world (and if you’ve ever put anything you regretted on the internet, you know what we mean when we say it will live on forever… #noregrets?). Your Message is communicated any way your consumer comes into contact with your brand – online, through digital or traditional advertising, social media, word of mouth, point of sale, purchase follow up, and beyond!



By Process we mean HOW. Action. Execution. Getting the job done. No funny business. (Though we do tend to think we’re pretty funny so we’ll probably have some laughs along the way.) You might have a Shark Tank worthy idea, but guess what? The judges won’t invest without a plan and the proven accountability to get it done. Does that scare the crap out of you? That’s where we come in, to lend a hand, build a partnership, and make your idea a reality with a custom solution for success. It’s in this stage that you’ll start to see the foundation work pay off, and we’ll be there to ensure progress and maintain a deliverable project scope.

Work With Us

If you've reached this point of the page, we know you're definitely checking us out, judging who we are as a company online, and contemplating the thought of working with us. We'd love to help everyone, but we do have standards. It's important for you to read through our WHAT, WHY and HOW pages to get a true understanding of how we make synergistic magic, what tools we use, and why we work so hard to make it happen for you.