The Current State of Video 2018

What catches your eye?

What makes you linger?

What makes you engage?


Introducing the Ignite XDS Current State of Video 2018

Video content has rapidly become one of the most influential tools in the marketing arsenal. Put simply, video in 2018 is the future of content. Why? In our modern world, where distraction and stimulus are everywhere you look, consumers are conditioned to receive what they want when they want it. Not to mention, digital users have become research obsessed. Video is the solution that entertains while providing value, on the consumer's terms – when and where they want it.

In truth, video is a uniquely potent resource that can engage consumers instantly, and when done well, can strategically appeal to the emotional decision-making part of their brain. A high quality, engaging video about the X-factor of your company, your product, or your staff can cut through the indomitable noise, giving the viewer that “I-need-this-now” or “I-like-these-people” feeling.

In the Current State of Video 2018, the Ignite XDS Marketing & Video teams compiled some of the top statistics that prove just how important video content is in 2018, and the facts are undeniable.

  • + 85% of U.S. internet users watch video online
  • + Facebook users alone watch 100 million hours of video daily!
  • + Mobile video consumption grows 100% every year
  • + Viewers retain 95% of a message when they watch a video vs. when they read a message
  • + The average user spends 88% more time on a website with video
  • + 73% of consumers are more likely to buy after watching a product video

Watch the Current State of Video 2018 to learn more about how video reaches your customer!

As the digital age continues to evolve, best practices will continue to change as well. At Ignite XDS, our responsibility to our clients is to remain relevant and adept in the most innovative and cutting-edge marketing strategies and to keep our clients informed on those approaches.

However, we don’t just report on best practices, we employ them. [See what we did here and here.]

At Ignite XDS, we create dynamic, gripping, and easily-digestible video content that clearly communicates your brand message, tapping into the emotional decision-making part of the viewer’s brain. We tell stories about the impact of your products, the empathy of your customer service, and we appeal to the subconscious needs of your consumer to influence their decision-making process.

Brands and companies that choose not communicate their message through video run the risk of being drastically outperformed by their competition.

Whatever your story, your message, or your goal, let us set remarkable in motion for you.

Contact us below to get started now.


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