How do your customers think and make decisions? Give them a reason to believe, and they'll follow you anywhere! This simple message is powerful, and as a marketer it cannot be overlooked. The reason to believe in you – the emotional hook, the hope for gain – has to be the starting point. The details can come later...
The Blackhole That Didn’t Have To Be!
We’ve heard it all, from “marketing is a black hole for me” to “what's the magic trick to make this work”. Well, we don’t believe in magic, and it doesn't have to be a black hole either. Great marketing doesn't happen overnight, but it is possible and it doesn't have to be as hard as it seems. Think of it simply as a process that requires consideration, time, commitment, and creativity, which makes it possible for your business to grow and thrive.
Ignite XDS brings 30+ years of navigating the sometimes treacherous marketing landscape, rejecting schemes that don't work, and perfecting what does. We help our clients find the the light at the end of the tunnel, with a method and processes that deliver predictable results.
People don’t like you as much as you think they do!
Why Should They Care?
As humans, this is a hard pill to swallow. We color the world with our own perceptions, experiences, and expectations – because it’s only natural. That’s how we’re designed. Businesses are no different. But this self-servitude shows through in marketing; often reflecting the assumption that people actually care about what a business is trying to sell. News flash: they don’t, not inherently. In 2005, Bain & Company produced hard evidence of this when they surveyed C-level executives from 362 companies and found that 80% of them believed they were delivering a “superior experience” to their customers. As for their customers, only 8% agreed! What factors create this 72% gap...How Can Ignite XDS Help Me?
Is Your Brand An Asset or Liability?
Think about this – Which is more important: your website or the way you answer the phone the first time a potential customer calls? While each is important in landing an eventual sale, or failure to sell, they each play a different role in the consumer's decision making journey. If the website doesn’t stir the consumer to the point of making contact, what good was it? On the other hand, if that contact was handled in a less than positive manner, what good was the greatest website of all time? Your brand is every single thing you do, create, say, or promote – how is yours representing you?Explore Your Priorities
The Importance of Defining and Knowing Your Customers
The marketer that views every strategic decision through the lens of the consumer is far more likely to emotionally affect that consumer. The marketer that chooses to think like a consumer in every way, has very little competition. The marketer that comes to understand that each consumer’s journey is different, is the marketer that will find the greatest success. How well do you know your customers?Your Most Important Customer Segments
The Secret Lies In Your Brand Experience!
Ignite XDS firmly believes that the consumer lens is critical to every marketing initiative and business decision. How brands position themselves, and their approach to marketing, within that context is the difference between success and failure. Our own methodology of Position – Message – Process begins and ends with the consumer in mind, and is the mechanism to bringing this theory to reality. We’re excited to have you join us on this journey!Let's Get Started
What Are You Waiting for?
If You Want Long-Lasting Business Growth….Contact Us Today!
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