Generative AI Use Case for Growth | Food and Bev

The Challenge: 30+ Routes a Day, No Clarity on Margin.

Operational data already knows where profit is leaking. The problem? No one can see it fast enough.

Food distributors operate with razor-thin margins and massive complexity:

Driver performance, route structures, load quality
Customer profitability, service windows, cost-to-serve
Sales rep books, high-maintenance accounts, margin drag

But like so many SMBs, intel is siloed – lost across spreadsheets, delivery logs, and disconnected systems.

Profitability slips through the cracks when teams are limited to static reports.

Our Solution: A Daily Insights Engine Powered by AI

We designed a custom AI model to answer the top operational and profitability questions leadership needed answered daily. What once took days of analysis now takes seconds. Here’s how:

Route-Level Profitability Insights

The model pinpoints the highest and lowest margin routes, and explains why – which drivers are outperforming, which stops are hurting profit, and how to restructure routes for efficiency and cost control.

Margin Drop Diagnosis

When daily margins fall below target, the model identifies root causes: unprofitable customers, load inefficiencies, rep assignments, or route volume issues. It doesn’t just report—it recommends action.

Sales Rep Performance Ranking

Sales team intelligence ranks reps not just on revenue, but on account profitability, service friction, and customer retention. Leadership can reassign accounts or rebalance territories with confidence.

Executive Visibility Without Analysts

All of this happens in real time – highly-actionable, critical insights daily, so decisions can be made before issues escalate.

So we built the AI model around the exact questions teams were wasting hours trying to answer. Then trained it on live ERP, margin, and route data to solve for margin leakage, not just track it.

This AI Model now delivers what spreadsheets and CRMs can’t:

Margin visibility by route, rep, or customer
Smart forecasting for route planning and order loading
Sales performance metrics that go beyond revenue
Instant access to the “why” behind daily variance

Our custom AI solutions solve the right problems, driving faster decision making, smarter execution, and measurable bottom-line growth.

Want to Unlock the Profit Intelligence Hidden in Your Data?

You already have the data. We help you use it to drive growth. Let us send you a custom assessment – Fill out the form below and we'll identify where and how you can implement AI for the greatest impact on your bottom line.

What You’ll Get: