Self-Interested
Today’s consumers are inherently self-interested, looking for solutions that fulfill their own needs and desires. To draw them toward your brand, you must offer a compelling “Hope for Gain.” This means demonstrating clearly how your products or services can enhance their lives or solve their problems.

Emotional Beings
People are not just logical decision-makers; they are emotional beings. Successful brands know that appealing to customers’ emotions is essential for creating positive sales opportunities. No one wants to engage with a brand they don’t like. Building a relatable and trustworthy image can foster stronger connections and drive customer loyalty.

Knowledgeable
Consumers are more informed than ever, which can either create opportunities or pitfalls for your marketing strategy. Staying ahead means ensuring your messaging is clear, informative, and addresses potential questions or concerns before they arise.

Ruthless Decision-Makers
Today’s consumers are making decisions in a “Hidden Buying Cycle,” often without your input. They are discerning and will make choices based on online reviews, peer recommendations, and brand reputation. Ask yourself: how does your brand stack up online? Are you actively managing your online presence to reflect the values and quality you stand for?

OUR SCRUTINY METHOD
As part of this process, we believe all ideas should face tough scrutiny tto ensure they create the ultimate value.

Predictable results occur when a tried and true method, honed and crafted over time is precisely applied to a given application. Ignite XDS has a defined method for business growth that is born out of years of client engagement and success. These partnerships often begin with questions such as: “Why is Marketing so hard?” “Marketing is a black hole for me” or “What’s the secret?” It's not that marketing is hard, oftentimes companies just take a flawed approach that results in failed attempts, frustrations, and money wasted. We don't believe in magic and there's no silver bullet to success but, our proven process has delivered our clients considerable business growth over the past 35+ years. Here's our secret...

FIRST - WE NEED TO UNDERSTAND THE LANDSCAPE

POSITION DEFINITION

This is the first step in ensuring a successful strategy. Clearly defining your company’s ACTUAL Value Proposition and Brand Position within the competitive landscape is a critical, foundational building block in developing an effective marketing strategy. The correct pathway to growing your Brand or getting noticed, is not about describing the details of what you do...it’s about sharing the values you hold most dear. While the details of what you do are still important in building this foundation, initial consumer reactions are always emotionally controlled – so we'll help you get your arms around this critical piece of your core strategy.

WHY SHOULD YOUR CUSTOMERS CARE?

MESSAGE DEVELOPMENT

The world around us is moving faster than ever. People have neither the time, nor the desire, to invest a lot of effort in becoming familiar with all the details of what you offer them. At least not right away. It just has to FEEL right. If you can convey WHY you do what you do – the reasons your company was founded in the first place, the real value you offer the market – into every aspect of your business and marketing, you'll create the opportunity for long-lasting, emotionally-attached customers.

It’s hard to deviate from the way you’ve always done it. It’s hard to not focus on the details of what you do but, decisions are made emotionally – and your customers brain's are emotional.

THIS IS HOW YOU GUARANTEE SUCCESS

PROCESS IMPLEMENTATION

Building a process that makes it possible to successfully accomplish your marketing objectives doesn't have to be boring. However, it does require commitment and discipline but, what's boring about winning, and flexing the strategic muscle of your organization? When you've invested time, energy, and resources in building a strategic foundation to launch from, you don't want to drop the ball when the game is really starting. Your Process provides clarity on protocols and actions for successful implementation, as well as measurable standards to track progress towards your objectives – to help ensure accountability with your goals. Your company was built to compete. If you're playing with us, we're attacking the market to WIN.

OUR METHOD

73% of people admit customer experience is an essential factor in their purchasing decisions.
Yet, only 49% of consumers say companies provide a good customer experience.

WE BELIEVE

People don't like your company

as much as you may think they do.

AFTER ALL...WHY SHOULD THEY??

WE KNOW

75% of Value Building comes from an Exceptional Customer Experience

And every aspect of the organization has an impact on the Customer Experience

Armed with the Truth...

We have to get to know your Customers to

Develop & Implement a Strategic Operational Marketing Plan
Aimed at Improving the Customer Experience at Every Touch Point

WHO ARE THEY?

Typical Personas of Every Brand

Then We Leverage the Power of Our Operational Marketing Process

Focused on Experiential Touchpoints

Enhance Your Customer's Experience, Increase Brand Value
& Improve Your Bottomline

Our framework consistently achieves 20-30% growth YOY