THE IGNITE XDS
THE CATALYST FOR TRANSFORMATIVE CHANGE
The primary goal of conducting our Discovery Process is to determine if your business and its Leadership team are capable of growth. It's imperative to thoroughly understand your company's current position, deficiencies, opportunities and all, before investing in changes.
You've acted without all the facts in the past, engaging in aimless growth tactics, ultimately wasting resources and time...
Are you ready to change that this time?
Warning: This process isn't designed to coast through easily — you will be challenged to think and grow differently.
"This first meeting was 100 steps beyond anything we've done before...I appreciate the deep dive"
- Karen Nave, GM of Back to the Past Collectibles
6 Meetings That Will Transform Your Trajectory
Overview and Setting the Stage
Starting with a 30,000-ft perspective, this initial meeting will explore your growth goals, your value proposition, existing business model and current financial position.
We'll begin uncovering opportunities and challenges, identifying immediately actionable items. Every action item will be subjected to Ignite XDS' methodology: Position Identification, Message Development, and Process Implementation (P.M.P.). Throughout Discovery, this is where we'll find true gold.
Meeting 1 is a half-day session on-site.
Gaining a thorough understanding of why your customers buy from you, defining key customer personas, and their potential customer journey in the current state are components of customer exploration. Are you aware of every touchpoint in those journeys? What adds value, vs. what could be damaging your brand and turning a customer towards a competitor?
Discussing the importance of customer segmentation and personas, simple changes can turn buyers into valuable brand ambassadors.
Sales and Marketing Alignment
We evaluate your current sales and marketing tactics and initiatives. How do you go-to-market? What success have you seen as a result? What failures?
Do your current tactics truly align with the exact outcome you're trying to achieve? Do you know what metrics matter the most?!
We’ll identify missing elements and necessary changes that can be implemented immediately vs. long-term resource allocation. Marketing can feel overwhelming, but we'll strip down the fluff and focus on making growth predictable.
The Competitive Landscape and Strategic Positioning
Crucial analysis of identifying key competitors, analyze market positioning, and evaluate existing market strategies. After all, if this were a football game, we’d watch the game-film wouldn’t we?
Operations and Culture Deep Dive
The ability to grow is intricately linked to maintaining a positive team culture and operational capability. Understanding whether your operations can uphold the customer experience is essential, as changes in it can affect both your brand and growth potential.
New clients often express concerns about customer churn, where existing customers leave at a rate similar to new customer acquisition. It's crucial to assess if you can sustain the customer experience that initially attracted and fueled your growth. Any negative changes in this experience can damage your brand, leading customers to exit.
Recap, Establishing a LaunchPad for Growth
The Discovery Phase concludes with summarizing insights gained during the process and mutual alignment on priorities. We'll introduce our facilitation methodology: Position Identification, Message Development, and Process Implementation, which crafts how are we going to IMPLEMENT the changes identified that are necessary for growth.
Depending on the circumstances, we may temporarily halt growth plans to address organizational deficiencies that demand immediate attention.
Alternatively, if actionable items are identified, they can be promptly addressed, allowing for a direct and proactive approach to growth and marketing velocity.
After one conversation, you'll understand our difference.
Why Doesn't Every Agency Do This Type of Discovery?
Typically they'd rather sell their services, because it can be uncomfortable delivering a message a prospective client may not want to hear!
Initial Phase Was Eye-Opening...
"As a new client of Ignite XDS, we have been profoundly impressed with their comprehensive discovery process. This initial phase was eye-opening, revealing several opportunities within our organization that we had previously overlooked.
The team at Ignite XDS demonstrated an exceptional ability to understand the intricacies of our business and identify areas where we could innovate and grow. Their thorough approach in this early stage has laid a strong foundation for our partnership and has already begun to transform the way we approach our digital strategy and customer engagement.
It's rare to find a partner who can so quickly and effectively align with our goals and offer such valuable insights."
Mike Johnson, President | Performance Foodservice - Tampa
Is My Company Ready?
Partnering with Ignite XDS
Our Discovery Process is designed to thoroughly explore where your company stands and if you are ready for sustainable growth.
At Ignite XDS, we only partner with companies that are poised for real growth. Entering into a partnership with clients that are uninterested or cannot handle enduring challenge once in awhile, will mutually not be a worthwhile match!
If you are READY for real growth, it's just on the other side of the challenge.
YOU MAY NEED TO KNOW
Frequently Asked Questions
How long does the Discovery Process last?
Ideally 90 days, beginning with an in-person half-day kickoff session (required) then bi-weekly meetings. However, due to the nature of the work between meetings, clients can often to take up to 6 months for process completion.
Who from my company should participate?
It is expected that the executive decision-maker(s) be involved for the entire duration (ownership, CEO, President). Some meetings may require additional key leaders, depending subject matter of meeting.
What is the money-back guarantee?
We'll tell you about this in our first meeting!