It’s not uncommon for us to hear stories in early meetings with prospective clients about past experiences that left them feeling rightfully jaded. It seems everyone has a story about purchasing marketing services or tactics, with the expectation of achieving more business. But in the end...no change in their bottom line.
The frustration of investing valuable resources, time, and money in directions that aren't yielding the anticipated results...
Ineffective or misdirected marketing efforts not only strain your finances but also steal precious time.
The disappointment of failed marketing efforts can take a toll. You may find yourself second-guessing decisions, doubting capabilities, or even worrying about the potential of your business. Stress and uncertainty creep in, and the weight of disappointment can be overwhelming.
So what happens when the promises of exponential growth and ROI remain elusive?
The Perceived Promise Trap
Many business owners lean on marketing companies to quickly bring about strategies to grow their companies. We’ve been in the meetings…and we’ve heard:
“We need to act NOW!”
Oftentimes, marketers promise:
"We'll Deliver More [Web Traffic, SEO, Impressions, etc.] "...and they MIGHT!
But will those marketing tactics actually result in More Business?
The result is a disconnect: Business owners buy into a marketing service, assuming the promised results will equate to true business growth.
The tacticoutcome that you bought, was likely what was actually delivered. If you were promised increased web traffic, there are likely metrics to show they accomplished that goal.
The issue is...tactics metrics don't always equate to revenue growth.
We ask in hindsight, how much time, if any, was invested to determine IF and HOW those tactics would actually affect your bottom line?
• Was the service designed to generate more SALES? Or more search, traffic, etc?
• How in depth was the research into your operational structure, customers, and competition?
• How were the promised metrics specifically tied to your bottom line?
At Ignite XDS we believe that without a complete understanding of your organization, market, and customers, marketing tactics oftentimes miss the mark and become irrelevant and wasteful.
After all, how on earth could any external company understand (or assume) what your business holistically needs to grow after a couple introductory meetings or product/service demo calls?
How do we avoid the perceived promise trap? The Ignite XDS differentiator is staying disciplined to investing in our Discovery Phase before developing any strategy or suggesting the implementation of any tactic to our clients. We have to understand a client's position completely, including their operational successes, deficiencies, opportunities, markets, customers, and more – then using that information as a foundation from which to build.
Our clients sometimes cringe when we’re initially introducing them to the idea of our Discovery Phase. To a business owner who’s been eager for growth, it can feel like we’re asking them stand in molasses. We realize this.
BUT, this pivotal phase is where their mindset evolution begins, and where real, long-term value is realized.
The time invested in defining where a company stands –especially one that has plateaued or experienced inconsistent revenue – outweighs any plug-and-play plan, service, or package that is proposed upfront as a solution.
Our Discovery Process consists of 6 defined meetings that will challenge you through every layer of your company’s current position. We uncover immediately actionable opportunities and/or barriers to growth, prioritize them, and work with you to act on them. In the end we have a holistic plan that will build predictable long-term growth at a realistic velocity – tailored to your unique scenario.
It is designed to identify operational bottlenecks, cultural pain-points, or mysterious customer churn.
We believe marketing cannot be conducted in a silo. It requires a holistic view of the organization, and must be woven throughout every customer touch point.
Are you curious to explore a new perspective and dissect WHY your company's former approaches to marketing have failed? Take the first step...
You likely didn’t get into business focused on what it takes to scale companies… WE DID!
35+ Years of Successful Relationships
Whether you're motivated by gaining more freedom as a business owner, expanding the legacy you'll be known for, or the fulfillment of advancing operations to the next level...gaining clarity on WHY you haven't been able to grow BEGINS HERE.
