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When Marketing Companies Fail Business Owners...

And how to avoid aimless marketing traps again.

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“I was paying $5,000/month with an SEO agency to rank higher in searches...but

“I paid $20,000 for a new website that looks clean and professional…but

“I hired an ad agency to produce and manage campaigns for months…but

…my business didn’t grow.”

 

It’s not uncommon for us to hear horror stories like this in early meetings with prospective clients. Past experiences left them feeling rightfully jaded, burned by agencies that sold them services or tactics, with expectations of achieving more business. But in the end...not so much.

What happens when the promises of exponential growth and ROI remain elusive? The frustration of investing valuable resources, time, and money in directions that aren't yielding the anticipated results...

Ineffective or misdirected marketing efforts not only strain your finances but also steal precious time

The disappointment of marketing failure can take a toll. You may find yourself second-guessing decisions, doubting capabilities, or even worrying about the potential of your business. Stress and uncertainty creep in, and the weight of disappointment can be overwhelming.

The Perceived Promise Trap

Many business owners lean on marketing companies to quickly bring about strategies to grow their companies. We’ve been in the meetings…and we’ve heard:

“We need to act NOW!”

Oftentimes, marketers promise:
"We'll Deliver More [Web Traffic, SEO, Impressions, etc.] "...and they MIGHT!

But will those tactics actually result in More Business?

The result is a disconnect: Business owners buy into a marketing service, assuming the promised results will equate to true business growth.

The tactic outcome that you bought, was likely what was actually delivered. If you were promised increased web traffic, there are likely metrics to show they accomplished that goal.

The issue is tactics metrics don't always equate to revenue growth.

We ask in hindsight, how much time, if any, was invested to determine IF and HOW those tactics would actually affect your bottom line?

• Was the service designed to generate more SALES? Or more search, traffic, etc?

• How in depth was the research into your operational structure, customers, and competition?

• How were the promised metrics specifically tied to your bottom line?

 

At Ignite XDS we believe that without a complete understanding of your organization, market, and customers, marketing tactics oftentimes miss the mark and become irrelevant and wasteful.

After all, how on earth could any external company understand (or assume) what your business holistically needs to grow after a couple introductory meetings or product/service demo calls?

 

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Can your Company Grow in 2024...or EVER?

This 4-step assessment will begin the process of determining if your company is positioned to grow…Complete it and our team will analyze it, and research your company - BY HAND - and get back to you with our results.

By providing your contact information, you give Ignite XDS authorization to contact you via email, text, phone, or other messaging technology, to discuss this assessment, additional offerings, and services.

How To Build Predictable Growth

How do we avoid the perceived promise trap? The Ignite XDS differentiator is staying disciplined to investing in our Discovery Phase before developing any strategy or suggesting the implementation of any tactic to our clients. We have to understand a client's position completely, including their operational successes, deficiencies, opportunities, markets, customers, and more – then using that information as a foundation from which to build.

 

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Our clients oftentimes cringe when we’re initially introducing them to the idea of our Discovery Phase. To a business owner who’s been eager for growth, it can feel like we’re asking them stand in molasses. We realize this.

BUT, this pivotal phase is where their mindset evolution begins, and where real, long-term value is realized.

The time invested in defining where a company stands – especially one that has plateaued or experienced inconsistent revenue – outweighs any plug-and-play plan, service, or package that is proposed upfront as a solution.

The Ignite XDS Discovery Process

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Our Discovery Process consists of 6 defined meetings that will challenge you through every layer of your company’s current position. We uncover immediately actionable opportunities and/or barriers to growth, prioritize them, and work with you to act on them. In the end we have a holistic plan that will build predictable long-term growth at a realistic velocity – tailored to your unique scenario.

It is designed to identify operational bottlenecks, cultural pain-points, or mysterious customer churn.

We believe Operational Marketing cannot be conducted in a silo. It requires a holistic view of the organization, and must be woven throughout every customer touch point and every operational efficiency (or inefficiency).

 

Are you curious to explore a new perspective and dissect WHY your company's former approaches to marketing have failed? Take the first step...

You likely didn’t get into business focused on what it takes to scale companies… WE DID!

35+ Years of Successful Relationships

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behco
pneumatrol
asco_numatics
jwf_logo
kawasaki
uncle_rays_logo
pm_tech
thc
performance_foodservice_logo
AVI
starwin
emerson_logo
miprotechs
ub_safe_logo
ross_china_logo
eti_tech
pcs
manufactis
voa
the_alg_group
angels_place
finlan
avondale
whitmore_lake
cromaine
get2swag
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ross_decco_logo
chs_logo
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Whether you're motivated by gaining more freedom as a business owner, expanding the legacy you'll be known for, or the fulfillment of advancing operations to the next level...gaining clarity on WHY you haven't been able to grow BEGINS HERE.