Ignite XDS Launch Pad for Growth Program
POSITION DEFINITION
Step 1 - Identify & Define Company Related Factors
- Define WHY your company exists
- Document who your company is
- Define HOW your company does what it does
- Define WHAT you have to sell
- Define WHO your company needs to affect to succeed
- CHALLENGE
Step 2 – Identify Market & Competitive Related Factors
- Define all Business Markets, by Business Segment
- Define the market size
- Define how your product/offering will affect the market
- Define how your product/offering affects the company’s success
- Identify all competitors
Step 3 – Identify Goals & Objectives Related to Sales & Marketing
- What is your current marketing strategy?
- Identify your perceived marketing or business growth priorities
- Identify All Limiting Factors
- Identify metrics to define success or failure
- Identify resources available to achieve success
Step 4 – Establish Milestones Required to Achieve Success
- Initial milestones for success
- Future milestones to identify success
- Establish priorities & take action
MESSAGE DEVELOPMENT
Foundational Thinking for Successful Marketing
- MODULE 2 – MESSAGE DEVELOPMENT
Step 1 – Define Your Visual Brand
- What does your brand look like?
Step 2 – Define Your Company Voice
- What is your current brand messaging saying?
- CHALLENGE
Step 3 – Define the Customer Journey
- Understanding the Customer Journey
- Gather Data & Understand Behaviors
- Identify Actions & Touchpoints
- Map the Customer’s Emotional Journey
- Complete & Implement Your Customer Journey Map(s)
Step 4 – Refine the Customer Experience
- Refine the customer’s experience with your company
Step 5 – Develop Initial Marketing Collateral
- Create foundational marketing materials and brand collateral
Step 6 – Develop Your Marketing Strategy
- Begin to create a plan
- Strategic Planning Considerations
- Prioritizing Marketing Activities
- Consider: Outbound Marketing
- Consider: Inbound Marketing
- Using communication and nurturing to strengthen your message
- How do you IMPLEMENT the plan?
PROCESS IMPLEMENTAION
Foundational Thinking for Business Growth
- MODULE 3 – PROCESS IMPLEMENTATION
Step 1 – Marketing Velocity & Resource Budgeting
- Prioritize budget and results
- Finalize needs and the solutions to be implemented
Step 2 – Document Your Final Plan
- Refine and document the official project scope
- Metrics that will determine success or failure
- Assign responsibilities and accountability
Step 3 – EXECUTE
- Put your plan in motion
- Ongoing communication and nurturing
Step 4 – Quality Assurance, Testing & Launch
- QA and execution methods
- You’re ready to launch
Step 5 – Post-Launch Verification, Monitoring, Reporting
- Review again
- Monitor your results to know if your plan is working
- Ongoing communication and nurturing
Step 6 – REPEAT
- Continue to reevaluate the needs of your organization

Online, Interactive
Guided Instruction
Our Proprietary Methodology
35+ Years of Guiding Companies
to Exceptional Growth
Learn the building blocks for predictable and successful growth strategies.
With the Ignite XDS Launch Pad for Growth Program, you’ll gain a tailored action plan to overcome your challenges and achieve sustainable growth. Throughout this journey, we will cover a range of essentail topics to empower your organization now and well into the future.
We’re revealing the system we use to create business growth,
and it starts right now!
and it starts right now!